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Marketing techniques in food science

The Marketing Technologies in the Food Industry (TCAA) specialization trains specialists capable of valuing and marketing food products in the market.
This specialization combines knowledge in the fields of marketing, communication, and business management, and prepares students to understand consumer needs, design effective sales strategies, and accompany food industry organizations on their development path.
This structure is a true bridge between production and marketing, as it integrates the quality, safety and innovation requirements of the food industry.

* Developing professionals capable of understanding the mechanisms of food markets and adapting to their developments through effective business strategies.
* Developing the necessary competencies to carry out marketing, communication, and sales activities in the food industry.
* To enable students to master negotiation techniques, manage customer relationships, and maintain their loyalty.
* Qualifying students to design, promote, and distribute food products with high professionalism.
* Encouraging initiative and entrepreneurship in the food industry sector.
* Preparing students to integrate effectively into the labor market or to pursue postgraduate studies in the fields of marketing, commerce, or management.

The Marketing Technologies in the Food Industry (TCAA) specialization offers many career opportunities in food production and distribution organizations.
Graduates can apply for several positions, including:

*  Sales or Marketing Manager: Supervising the sales and promotion of food products.
*  Customer Relations Manager  Developing and managing business relationships and ensuring customer satisfaction.
*  Sales supervisor or sales representative Monitoring business activities and achieving sales targets.
*  Assistant Product Manager or Project Manager Contributing to the development of new products and improving their marketing methods.
*  Entrepreneur Establishing and operating a private enterprise in the field of food industries or distribution.

The concept of specialization

Objectives of the specialization

Career prospects for the specialization

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Marketing Techniques Program in Food Science

First year:

1 semester

Unité d'Enseignement VHS VH semestriel coefficient Credits
14 weeks C TD TP total
UE fondamentales 16
UEF11: scientific bases 7
Mathematical Tools 35 14 21 2 3
Basics of Physics 42 14 14 14 3 4
UEF12 Sciences chemistry and biology 9
General Chemistry 56 14 14 28 4 4
Structural Biochemistry 35 14 7 14 2 3
Bases of Microbiology 28 14 14 2 2
Total for 14 weeks 196 70 56 70
UE methodology 8
UEM11 Analytical Tools 1 4
Outils analyzes biochemistry and security 28 7 21 2 2
It analyzes microbiology and security 28 7 21 2 2
UEM12 Initiation information statistics 4
Initiation à l'informatique 21 21 1 2
Statistical tools 21 7 14 1 2
Total for 14 weeks 98 7 28 63
UE découverte 2
UED11 Découverte monde professionnel
Project personnel and profession 7 7 1 1
Enterprenariat and discover the enterprise 14 7 7 1 1
Total for 14 weeks 21 7 14
UE transversales 4
UET11 Expression and communication 1
English for communication 21 21 1 2
Expression communication is written and written 28 28 2 2
Total for 14 weeks 49 49
Total Semestre 1 364 84 147 133 30

2 semester

Unité d'Enseignement VHS VH semestriel coefficient Credits
14 weeks C TD TP Other experience
UE fondamentales 15
UEF21 Sciences chemistry and physics 7
Organic Chemistry 56 14 14 28 4 4
Appliquée Physique 35 14 21 2 3
UEF22 Sciences biochimiques and microbiologies 8
Metabolic Biochemistry 42 14 7 21 3 4
General Microbiology 49 14 7 28 3 4
Total for 14 weeks 182 42 42 98
UE methodology 6
UEM21 Analytical Tools 2 2
Outils analyzes biochemistry and security 21 7 14 1 1
It analyzes microbiology and security 21 7 14 1 1
UEM22 Statistical information 3
Initiation à l'informatique 21 21 1 1
Statistical tools 21 7 14 1 2
Total for 14 weeks 84 7 28 49
UE découverte 5
UED21 Technologiques Bases
Industrial Engineering 49 14 14 21 3 3
Bioproduction 35 7 14 14 2 2
Total for 14 weeks 84 21 28 35
UE transversales 3
UET21 Outils communication project
English Level 2 14 14 1 1
Techniques of expression and reaction 21 21 1 1
Séminaire Project Personnel and Professionnel 14 14 1 1
Stage ouvrier 156 4 2
Total for 14 weeks 49 35 14 156
Total Semestre 2 399 70 133 196 156 30
Second year:

3 semester

Unité d'Enseignement VHS VH semestriel coefficient Credits
14 weeks C TD TP Other experience
UE fondamentales 18
UEF31 Generation of industrial procedures 1 9
  Industrial Physics 56 14 21 21 4 4
 Unitary Operations 1 56 14 21 21 4 5
UEF32 Biotechnologies 9
 Biochimie and Physico-chimie alimentaires 49 14 14 21 3 4
 Food Microbiology 49 14 7 28 3 5
Total for 14 weeks 210 56 63 91
UE methodology 6
UEM31 Analytical Tools 3 3
Methods for biochemical analyses 21 21 1 2
Methods for physical and chemical analysis 21 21 1 1
UEM32 Analyze sensors and metrology 3
Metrology 7 3,5 3,5 1 1
Sensory analysis 14 7 7 1 2
Total for 14 weeks 63 7 3,5 52,5
UE découverte 3
UED31 Reglementations alimentaires
Quality, hygiene and security of aliments 21 14 7 1 1
Normalization and législation alimentaire 21 14 7 1 1
UED32 Recherche and development
Research and Development 21 7 14 2 1
Total for 14 weeks 63 35 14 14
UE transversales 3
UET31 Communication and expression 3
English Level 3 14 14 1 1
Techniques of expression and reaction 21 7 14 1 2
Total for 14 weeks 35 7 28  
Total Semestre 3 371 105 108,5 157,5 30

– Semester 4:

Unité d'Enseignement VHS VH semestriel coefficient Credits Evaluation mode
14 weeks C TD TP Other experience Continued Examen
UE fondamentales
UEF41 Traitement d'information et comptabilité
Statistical applications and probabilities 28 14 14 2 4 X X
Management Accounting 28 14 14 2 3 X X
UEF42 General Economics
General Economics 1 and 2 35 21 14 2 3 X X
UE methodology
UEM41 International Markets
Approche marchés étrangers and economic intelligence 28 14 14 2 2 X X
Operational Marketing 28 14 14 2 2 X X
UEM42 Recherche commercial et distribution
Etude and recherche commerciale 28 14 14 2 2 X X
Distribution 28 14 14 2 2 X X
UE découverte
UED41 Commercial Law  
Get contrats and consommation 21 14 7 1 2 X X
Commercial law 28 14 14 1 1 X X
Negotiation 2 28 14 14 1 2 X X
UED42 Gestion financial and sociology
Financial and budget management 28 14 14 1 1
Food Sociology 21 14 7 1 1 X X
UE transversales
UET41 Expression and communication
Development of competitive relations 21 14 7 1 1 X X
Internship 312 8 4 X
Total Semestre 4 403 30

 

 

 

Third year:

 

 

5- Semester 5:

Unité d'Enseignement VHS VH semestriel coefficient Credits Evaluation mode
14 weeks C TD TP Other experience Continued Examen
UE fondamentales     14    
UEF51 Markets and Marketing                
International Markets 28 14 14     3 3 X X
Marketing du point de vente 28 14 14   2 2 X X
Marketing direct/Gestion of the client relationship 28 14 14   2 2 X X
Business strategy 28 14 14   3 3 X X
UEF52 Achat et mangement                
Achat et qualité 28 14 14   2 2 X X
Commercial equipment management 28 14 14   2 2 X X
UE methodology        
UEM51 Logistics and social psychology                
Psychological social communication 28 14 14   1 2 X X
Logistique ou supply chain 28 14 14   2 2 X X
e-marketing 28   14 14   2 2 X X
UE découverte        
UED51 Completions of technology training                  
Packaging and Conditioning 21 14 7     2 2 X X
                   
UE transversales        
UET51 Create an enterprise and project device                  
Technology of information and communication 2 35   14 21   2 3 X X
Entrepreneurship (Entrepreneurship) 35 7 14 14   2 3 X X
Conduct project 21 7 14   2 2   X
Total Semestre 5 385           30    

 

 

6- Semester 6:

 

Unité d'Enseignement VHS VH hebdomadaire coefficient Credits Evaluation mode
14-16 sem C TD TP Other experience Continued Examen
Supervised project           4     X
Preparation stage     4            
Internship         624 6 25   X
Rapport to the stage, sound and return experience     4            
              30    

Other specializations:

Grain and Grain Derivatives Technology

Water and beverage technology

Milk and dairy technology

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