INSTITUTE OF Applied Sciences and Techniques

TCAA Technical Marketing

The university diploma in Marketing Techniques in the Food Industry allows: to train students with a view to occupying versatile, autonomous and evolving sales positions.
The Commercialization Techniques LP trains in three semesters all fields of commercial trades.
The skills targeted are broad, he is involved in all stages of marketing: from market research to sales, including marketing strategy, commercial communication, purchase and sales negotiation, customer relations, etc.

This training aims to train technical managers whose skills will enable them to:
Analyze an organizational situation within the company.

Analyze an organizational situation within the company.
Participate in the development of new products while ensuring consumer safety.
Communicate in the transversality of the organization of the company (towards the operators and towards the decision-makers).
Manage a crisis situation: risk assessment, definition of the measures to be taken, implementation of corrective actions, the ability to participate in the implementation of the management system.
Adapting to and mastering all the technologies likely to be encountered in the “Beverage” sectors can thus contribute:

In processing companies within a Research and Development, production, quality control or quality assurance department or to set up and manage this department.
In technical, inter-professional, advisory or public bodies in charge of technical assistance or technology transfer to beverage companies, especially Small Medium Enterprises (SMEs) and Very Small
Company (TPE).

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Teaching unit	VHS	Semi-annual VH				coefficient	Credits
Teaching unit	14 weeks	C	TD	TP	total	coefficient	Credits
fundamental teaching units							16
UEF11: scientific bases							7
Math Tools	35	14	21			2	3
Basics of Physics	42	14	14	14		3	4
UEF12 Chemical and Biological Sciences							9
General Chemistry	56	14	14	28		4	4
Structural biochemistry	35	14	7	14		2	3
Basics of Microbiology	28	14		14		2	2
Total for 14 weeks	196	70	56	70
EU methodology							8
UEM11 Analytical Tools 1							4
Analytical tools chemistry biochemistry and safety	28		7	21		2	2
Microbiology and safety analytical tools	28		7	21		2	2
UEM12 Introduction to statistical computing							4
Introduction to computers	21			21		1	2
Statistical tools	21	7	14			1	2
Total for 14 weeks	98	7	28	63
EU discovery							2
UED11 Discovery of the professional world
Personal and professional project	7		7			1	1
Entrepreneurship and business discovery	14	7	7			1	1
Total for 14 weeks	21	7	14
transversal teaching units							4
UET11 Expression and communication 1
Communication English	21		21			1	2
Written and oral communication	28		28			2	2
Total for 14 weeks	49		49
Total Semester 1	364	84	147	133			30

Teaching unit	VHS	Semi-annual VH				coefficient	Credits
Teaching unit	14 weeks	C	TD	TP	Other experience	coefficient	Credits
fundamental teaching units							15
UEF21 Chemical and physical sciences							7
Organic chemistry	56	14	14	28		4	4
Applied Physics	35		14	21		2	3
UEF22 Biochemical and microbiological sciences							8
Metabolic biochemistry	42	14	7	21		3	4
General microbiology	49	14	7	28		3	4
Total for 14 weeks	182	42	42	98
EU methodology							6
UEM21 Analytical Tools 2							2
Analytical tools chemistry biochemistry and safety	21		7	14		1	1
Microbiology and safety analytical tools	21		7	14		1	1
UEM22 IT Statistics							3
Introduction to computers	21			21		1	1
Statistical tools	21	7	14			1	2
Total for 14 weeks	84	7	28	49
EU discovery							5
UED21 Technological bases
Industrial Engineering	49	14	14	21		3	3
Bioproduction	35	7	14	14		2	2
Total for 14 weeks	84	21	28	35
transversal teaching units							3
UET21 Project communication tools
English Level 2	14		14			1	1
Expression and writing techniques	21		21			1	1
Personal and Professional Project Seminar	14			14		1	1
Worker internship					156	4	2
Total for 14 weeks	49		35	14	156
Total Semester 2	399	70	133	196	156		30

Teaching unit	VHS	Semi-annual VH				coefficient	Credits	Assessment method
Teaching unit	14 weeks	C	TD	TP	Other experience	coefficient	Credits	Continued	Examen
fundamental teaching units
UEF31 LPN Technology
Food technology of animal products	56	14	21	21		4	3	X	X
Food technology of products of plant origin	56	14	21	21		4	3	X	X
UEF32 Biotechnology
Food biochemistry physicochemistry	49	14	14	21		3	3	X	X
Food Microbiology	49	14	7	28		3	3	X	X
EU methodology
EMU31
Business organization	28	14	14			2	3	X	X
Marketing Fundamentals	28	14	14			2	3	X	X
EMU32
Introduction to accounting	28	14	14			2	2	X	X
Mathematics and applied statistics	28	14	14			2	2	X	X
EU discovery
UED31 Food regulations and law
Food quality, hygiene and safety	21	14	7			1	1	X	X
Standardization and food legislation and traceability	21	14	7			1	1	X	X
DSU32
Law General principles.	28	14	14			1	1		X
Negotiation 1	28	14		14		1	2		X
transversal teaching units
UET31 Communication and expression 3
English Level 3	14		14			1	1	X	X
Information and Communication Technology 1	35	14		21		1	2	X	X
Total Semester 3	371						30

Teaching unit	VHS	Semi-annual VH				coefficient	Credits	Assessment method
Teaching unit	14 weeks	C	TD	TP	Other experience	coefficient	Credits	Continued	Examen
fundamental teaching units
UEF41 Information processing and accounting
Applied statistics and probabilities	28	14	14			2	4	X	X
Management accounting	28	14	14			2	3	X	X
UEF42 General Economics
General economics 1 and 2	35	21	14			2	3	X	X
EU methodology
EMU41 International markets
Approach to foreign markets and economic intelligence	28	14	14			2	2	X	X
Operational Marketing	28	14	14			2	2	X	X
UEM42 Commercial research and distribution
Study and commercial research	28	14	14			2	2	X	X
Distribution	28	14	14			2	2	X	X
EU discovery
UED41 Commercial law
Contract and consumer law	21	14	7			1	2	X	X
Commercial law	28	14	14			1	1	X	X
Negotiation 2	28	14	14			1	2	X	X
UED42 Financial management and sociology
Financial and budget management	28	14	14			1	1
Food Sociology	21	14	7			1	1	X	X
transversal teaching units
UET41 Expression and communication
Development of relational skills	21		14	7		1	1	X	X
Stage					312	8	4		X
Total Semester 4	403						30

Teaching unit	VHS		Semi-annual VH				coefficient	Credits	Assessment method
Teaching unit	14 weeks		C	TD	TP	Other experience	coefficient	Credits	Continued	Examen
fundamental teaching units								14
UEF51 Markets and Marketing
International markets	28	14		14			3	3	X	X
Point of Sale Marketing	28	14		14			2	2	X	X
Direct Marketing/Customer Relationship Management	28	14		14			2	2	X	X
Business strategy	28	14		14			3	3	X	X
UEF52 Purchase and management
Purchase and quality	28	14		14			2	2	X	X
Management of the commercial team	28			14	14		2	2	X	X
EU methodology
UEM51 Logistics and Social Psychology
Social Psychology of Communication	28	14		14			1	2	X	X
Logistics or supply chain	28	14		14			2	2	X	X
e-marketing	28			14	14		2	2	X	X
EU discovery
UED51 Complementary training in technology
Packing and packaging	21	14		7			2	2	X	X
transversal teaching units
UET51 Business creation and project management
Information and Communication Technology 2	35			14	21		2	3	X	X
Entrepreneurial approach (Entrepreneurship)	35	7		14	14		2	3	X	X
Conduct project	21	7			14		2	2		X
Total Semester 5	385							30

Teaching unit	VHS	weekly VH				coefficient	Credits	Assessment method
Teaching unit	14-16 weeks	C	TD	TP	Other experience	coefficient	Credits	Continued	Examen
Supervised project						4			X
Internship preparation			4
Stage					624	6	25		X
Internship report, defense and feedback			4
							30

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